Every company should have unique identity items. Your logo, business card and some other corporate ID items such as corporate folders, letterheads and envelopes should be well recognized by the web audience so your customers will remember you and return again and again. Often times, companies and corporations may overlook the importance of having solid corporate identity and corporate definition. However, brand awareness is one of the main reasons people will pay up to three times more for a product at one store than they will at another. A good website should have the potential to sell products and promote the corporate identity of your company; your website is one of the key places where your corporate strategies should be communicated effectively. At Zevurge, we like to follow strategies to build our clients corporate definition.
Define the vision
Before moving forward with a website, logo, business cards, etc, Zevurge creates a corporate identity definition. We do not just ask what kind of website our client wants; we ask the client who they are. We feel that a good brand statement typically includes a mission, vision and values of company. Build a corporate identity worth Believing in Our focus is to build our clients corporate strategies that represent their business through the next decade. We do not want to create a corporate identity definition that our clients will grow tired of after a year or two.
The website is the corporate identity
At Zevurge, we feel that our clients website must deliver on the promise that their brand makes to their customers. If, for example, a business claims to be innovative, the website must be fresh and have a modern aesthetic.
A cohesive experience between all mediums
Once you understand who you are and have an identity to match, it is time to consistently apply your logo and your identity system across the board. Applying our expertise in graphics design, visual communications and marketing strategy, Zevurge will assist you in creating your collateral systems, selling environments, packaging, literature systems, trade show booths, annual reports, and every other piece of print communication that delivers your corporate message and brings your brand to life. Customers should be able to easily recognize the company brand; whether it is print, online, or any other form of media.